Survey on Inbound Tourism Convenience in Chongqing

This survey aims to understand inbound tourists’ perceptions of tourism convenience in Chongqing, including transportation, payment, language services, information access, and service facilities.

The survey is anonymous and takes about 3–5 minutes to complete.
Thank you for your participation.
1.

Are you an international visitor (non-mainland Chinese resident) traveling in Chongqing?

2. Have you traveled or consumed services (transportation, dining, attractions, shopping, etc.) in Chongqing within the past 12 months?
3.

How long did you stay in Chongqing?

4. Nationality/Region
5.  Age:
6.

Gender:

7.  Purpose of Visit:
8.

Chinese Language Proficiency:

9. Is this your first time visiting Chongqing?

Please rate your agreement with the following statements:

1 = Strongly disagree

2 = Disagree

3 = Neutral

4 = Agree

5 = Strongly agree

 Transportation Convenience

10. It is easy to reach major attractions and commercial areas in Chongqing.
11.

Public transportation information (metro, bus) is clear and understandable.

12.

It is convenient to use taxis or ride-hailing services.

13.

Transportation signage and transfer guidance are foreigner-friendly.

Payment Convenience

14.

Most businesses in Chongqing provide multiple payment options.

15.

I can use international credit/debit cards (e.g., Visa/Mastercard) smoothly.

16. I can use QR-code payments (e.g., WeChat Pay/Alipay) without major difficulty.
17.

Payment information and signs are clear (I know what payment methods are accepted).

Language Service Convenience

18.

English or other foreign-language services are available in key tourism areas.

19.

Staff members are willing to help overcome language barriers.

20.

Bilingual signage is available in important locations (airport, metro, attractions).

21.

Language barriers do not significantly affect my travel experience.

 Information Access Convenience

22.

I can easily obtain information about attractions, transportation, and services.

23. Online platforms (maps, travel apps, official websites) are helpful for international visitors.
24.

Offline information (visitor centers, brochures, signage) is clear and accessible.

25.

When problems occur, I can quickly find assistance.

Attraction & Service Convenience

26.

Entry procedures at attractions (ticketing, security checks, etc.) are clear.

27.

Queuing management and on-site organization are satisfactory.

28.

Supporting facilities (restrooms, dining areas, rest areas) are convenient.

29.

Overall service quality makes me feel comfortable and secure.

30. Overall, how would you rate Chongqing’s tourism convenience level?
31. Overall, I am satisfied with my travel experience in Chongqing.
32. Tourism convenience has positively influenced my spending intention.
33. Have you ever reduced or canceled consumption due to inconvenience?
34.

Would you recommend Chongqing as a travel destination to others?

Open-Ended Questions

35.  What was the most inconvenient experience you had in Chongqing? 
36. What should Chongqing improve first to enhance tourism convenience? 
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