Section A: Demographic Information
(To understand the background of participants and segment responses.)
1.What is your age group?
?Under 18
?18–25
?26–35
?36–45
?46 and above
2.What is your gender?
?Male
?Female
?Prefer not to say
3.Do you currently own or have you previously owned a pet?
?Yes
?No
Section B: Emotional Attachment & Design Needs
4.How emotionally attached do you feel toward your pet? (Likert scale: 1 – Not attached, 5 – Extremely attached)
1
2
3
4
5
5.When thinking of a pet ash urn, which emotions would you like it to express?
Love
Respect
Memory
Sadness
Hope
Other
6.How important is personalization (custom names, photos, engraving) in a pet ash urn? (1 – Not important, 5 – Very important)
1
2
3
4
5
Section C: Environmental Awareness in Design
7.How important is it for a pet ash urn to be made from eco-friendly materials? (1 – Not important, 5 – Very important)
1
2
3
4
5
8.Which eco-friendly materials do you prefer for such products?
Recycled wood
Biodegradable materials（coconut shell）
Plant-based resin
Other
9.Would you be willing to pay more for an environmentally friendly pet ash urn?
?Yes
?Maybe
?No
Section D: Purchase & Usage Preferences
10.Where would you prefer to purchase a pet ash urn?
Online platforms
Pet stores
Funeral services
Artisan markets
11.What design style appeals to you most?
Modern minimalis
Traditional
Nature-inspired
Artistic & abstract
12.Any additional suggestions for the emotional or environmental design of a pet ash urn? (Open-ended)
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