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Cinema and Streaming Services (Change in entertainment habits)
1.Which streaming service do you use most often??
a)Netflix?
b)Amazon Prime Video?
c)Hulu?
d)Disney?
e)HBO Max?
f)others?
2.On average, how many hours do you spend watching streaming content per week??
a) Less than 5 hours?
b)5 - 10 hours?
c)11 - 20 hours?
d)21 - 30 hours?
e) More than 30 hours?
3.How often do you visit the cinema??
a.Weekly?
b.Monthly?
c.A few times a year?
d.Rarely?
e.This is my first time?
4.How do you typically purchase your cinema tickets??
a.Online?
b.At the box office?
c.Mobile app?
d.Third-party vendor?
e.Other?
5.What was your main channel for watching movies or TV series in the past month? [Single-choice question]
A Traditional cinema chains
B Video streaming platforms (such as Netflix, iQIYI, etc.)
C Live or recorded TV broadcasts
D Purchasing or renting physical DVDs
E Others
6.Approximately how much time do you spend on video streaming platforms on average each week? [Multiple Choice]
A Less than 1 hour
B 1 - 3 hours
C 3 - 5 hours
D 5 - 10 hours
E More than 10 hours
7.How often do you watch movies?
a) Several times a week
b) Once a week
c) A few times a month
d) Once a month or less
8.Enjoyed watching the movie. Do you agree?
a) Strongly agree
b) General agree
c)Somewhat
d)Disagree
e)Strongly disagree
9.Please evaluate the performance of your commonly used video streaming platform in the following aspects [Matrix Table Question]
a.Richness of content
b.Update speed
c.The fluency of watching
d.Reasonable price for members
10.When a popular movie is released in the cinema and online on the streaming platform at the same time, your priority is usually? [ Sorting questions]
A Go to the cinema to watch first
B and other streaming platforms to watch after going online
C Decide to see which version has a more favourable price.
D Decide which version has better image quality/sound effect.
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